Lubrizol ESTANE TPU empowers the ecosystem

Lubrizol ESTANE TPU empowers the ecosystem

Faced with the high growth rate and price involution in the invisible car cover market, Lubrizol, as an important supplier of raw materials for invisible car cover, assumes the responsibility of a leading enterprise. On the one hand, it expands the production capacity of high-performance TPU products, and on the other hand, it builds an innovation platform and empowers the ecosystem, and cooperates with partners to accelerate innovation, break the involution, and achieve win-win results. 

As the carrier of invisible car cover (generally referred to as PPF), the sales volume of new passenger cars reached a new high of 9.84 million units in the first half of 2024, which undoubtedly injected a shot of confidence into the invisible car cover market. The huge growth potential behind it is being released rapidly. The feedback from the market is also like a two-way rush.

In the invisible car cover industry, Lubrizol's ESTANE TPU material has always helped the upgrade and iteration of invisible car cover products with its excellent performance, and has gradually formed the "brand attribute" of industrial products, and has been widely recognized and trusted by the industry.

Therefore, Lubrizol launched the "ESTANE TPU Empowerment Ecosystem" for the global invisible car cover industry, aiming to help manufacturers and brand owners who use 100% ESTANE TPU materials to produce TPU base films or invisible car cover products to better bring high-quality and high-performance products to the market.

Lubrizol said that the system has identified three enabling values: one is to achieve genuine traceability; the second is to strengthen the differentiated value of the brand; and the third is to enhance the industry professionalism of the brand.

At present, the first batch of corporate members to join the ecosystem are two local innovative companies, the high-performance film manufacturer "Zhejiang Kaiyang New Materials" and the invisible car cover brand "Nantong Naer". After Lubrizol's testing and certification, the two companies have begun to use Lubrizol's "Made with ESTANE TPU" logo on the outer packaging of the base film and invisible car cover product series produced using BASF TPU

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